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Monday, June 1, 2015
Apple TV
I have used the telephone since I could first effectively maintain a two-way conversation; probably since about 1939. Today, I dislike this necessity the most of any technology I use on a daily basis. A 16-inch Muntz black and white tabletop television came into my childhood home in 1950 and I became a life-long fan of the media. However, today, in my old age I refuse to view any commercials outside of those in news programming. A DVR makes that possible. Book TV, on C-Span 2, and Charlie Rose on PBS are my favorites, but I continue a 25-year habit of watching a daily movie on disc or one recorded from one of the premium channels, or streamed via Netflix or Amazon. I have used the Internet professionally since 1982, and privately in my home since 1990. I am an avid consumer of technology and relish change, but at the same time, I, like many others, am extremely unhappy with today’s dominant carriers of these technologies.
It is now imminent that Apple is to launch a web TV broadcasting service. It seems the hold-up in activating this service is because nationally most local commercial television broadcasters want to charge the Apple
innovator for partnering with them for use of their programming. I view the former group as money-hungry operators who are already reaping huge rewards by shoving profitable on-air commercials ad nauseam down our throats and who want more, always more, of the television cash cow. With or without local broadcasters on board, Apple needs to call on their creative genius and step up and move ahead in their role as a leader in technology. Now is the time that we need to fully break away from hard-wired communication services, including individual dish-connected receivers. How long yet must we—the consumer—wait for Apple to partner with a leading television manufacturer (e.g., Samsung or LG or Sony) and together leap into the future. It’s a simple concept to reap financial rewards for Apple and a formula to provide a fresh breath of fairness to us consumers. What we need is development of a global network of satellites that are capable of directing their transmitted ultra-high definition signals (with the capability to be upgraded as new technologies are created) through the publicly-owned airways to directly reach a new generation of wireless televisions and stand-alone wireless modems if such would still be required. I see this as not dissimilar to the satellite radio transmissions now reaching both mobile and stationary receivers on our planet. As an eager subscriber to this futuristic system I’d be willing to pay a steep, but hopefully moderate, upfront, one time connection fee to help cover research and development costs and thereafter a low cost monthly fee for optional and selective telephone, high-speed Internet, and a menu of TV networks and channels that we can pick and choose from to meet our individual household’s programming likes and dislikes. Consumers should not be burdened with hundreds of channels when we use not more than a few dozen. More is not necessarily better. We can only hope this concept is in the works and that many of us will have the option to break free from the monopolistic chains of fiber optics that bind us to the likes of Comcast and CenturyLink and their robber-baron business models. Further, may we all soon see these Internet and TV rip-off artists go the way of the vacuum tube—and quickly—for the sake of our pocketbooks and ease and enjoyment of our everyday leisure living.
Apple TV 
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